Stockholm, Sweden – October 08, 2025 – Eir, a fully digital Swedish insurance company specializing in embedded non-life insurance, today announced the successful completion of a €20 million growth funding round led by Endeit Capital, with participation from family offices and existing shareholders. The fresh investment will fuel Eir’s ambitious plans for partner-driven expansion across Europe, leveraging proprietary tech and AI to support innovative insurance solutions at scale.
A New Era of Digitally Embedded Insurance
Founded in 2019, Eir has consistently set itself apart as a digital-first, B2B2X partner for distribution platforms, affinity groups, and businesses seeking to deliver seamless insurance to their customers. Operating in Sweden, Denmark, Norway, Finland, Germany, Greece, France, Italy, Spain, and the Netherlands, and licensed for cross-border operations in Cyprus, Czech Republic, Austria, Ireland, Belgium and Portugal, Eir combines automated processes, open APIs, and advanced AI to deliver cost-effective, flexible insurance products and superior risk selection to its partners and customers.
Supporting Sustainable, Digital Solutions
As insurers and partners seek agile responses to customer needs, Eir delivers digital insurance with strong value-add credentials—automated claims, flexible terms, and transparent service for retail and SME segments. The company’s expansion and continued investment in its technology platform are designed to help partners go to market faster and more efficiently, with tools that empower partners to remain the primary customer owner.
Financial Strength and Long-term Partnership
With gross written premiums exceeding SEK 1,000 million — a 73% year-on-year increase — and a solid solvency position, Eir remains committed to disciplined risk management and a sustainable growth trajectory. The new capital will be used to accelerate geographic expansion, deepen technical integrations, and strengthen Eir’s balance sheet for future opportunities with distribution and reinsurance partners.
Unlocking Value for Partners and the Ecosystem
Eir’s growing network of over 60 partners includes digital distribution platforms, affinity groups, brokers, and tech-enabled service providers. The company offers a broad portfolio, from motor and property to health, SME, and specialty lines such as weather and women’s health insurance. Recent years partnership growth highlight Eir’s unique ability to rapidly develop and deploy tailored products that drive value for distribution partners and end-users alike.
Executive Commentary
Torgrim Lien, Founder & CEO of Eir, stated:
“This investment is a testament to the value of our digital-first strategy and partnership model. Our mission is to make insurance simpler, more transparent, and more accessible across Europe—empowering our partners and customers with best-in-class technology and flexible solutions. With our strong capital base and committed team, we look forward to deepening collaborations across our growing partner and reinsurance ecosystem.”
