An interview with Sara Resvik, Partner Nordics at Endeit Capital
We recently invested in Treefera, as part of its $30 million Series B round led by Notion Capital. Treefera is the leading AI-enabled data fabric for supply chain resilience. The London-based company helps organisations monitor and manage environmental risks deep within their supply chains, starting with the so-called “first mile,” where raw materials are sourced. The funding will support Treefera’s global expansion and continued product development.
As part of our climate tech focus, we see Treefera as a category-defining platform built for transparency, compliance and long-term sustainability. We spoke with Sara Resvik, Partner at Endeit Capital, about why this investment matters now, and what makes Treefera stand out.
Sara: “The climate transition creates enormous opportunities. We see this in broad areas, such as energy, but we’re also focused on targeted solutions. Treefera is one of those. They offer a precise, data-driven platform that addresses a critical piece of the sustainability puzzle.”
Treefera helps companies understand risks in their nature-based supply chains. They collect data from satellites and on-the-ground sources, then apply AI to generate actionable insights. Sara adds: “The platform provides a scalable and holistic solution – a data fabric of the world. It enables customers to track land use, ownership, and environmental impact in real time.”
Sara: “There are two main reasons. First, large enterprises must transition to more environmentally sustainable ways of working, which requires a deep understanding of their supply chains. Second, the effects of extreme weather are becoming impossible to ignore: land is being damaged, and yields are suffering. Treefera helps companies stay ahead of these challenges.”
The first mile is also where the most risk lies, and where the least structured data has historically been available. Treefera enables companies to assess supply risk at ecological, geopolitical and environmental levels, and to do so at scale.
“The founders immediately stood out. Jonathan Horn (CEO) has decades of experience in risk analysis and data from major financial institutions. Caroline Grey (CRO) has helped scale a company from startup to IPO. That’s a unique founder combination: scientific depth and commercial execution,” explains Sara.
Furthermore, Treefera is only two years old, but has already achieved strong growth and secured serious funding. This reflects the quality of the team and the strength of their vision.
Sara: “It’s the combination of high-resolution satellite data with historic, ground-based insights. In some regions, people have collected this kind of data for over a hundred years. That adds incredible depth. But what’s most important is making this data useful.”
Treefera’s AI-enabled software translates raw data into clear, business-ready insights. Their clients don’t need to be experts in satellite imaging or ecology. They just get answers to the questions that matter: what is growing where, who owns the land, or is it being used responsibly?
Regulations, such as the EU Deforestation Regulation, which takes effect in December 2025, will require companies to demonstrate that their products are not linked to deforestation. Failure to do so may result in fines or loss of market access.
Sara: “Treefera is ahead of the curve here. They’ve built a platform that can help companies prepare for these rules and stay compliant. That’s a major competitive advantage.”
