Michaela is a writer and communications strategist whose work bridges strategic insight, innovation and meaningful brand engagement. At Endeit, she shapes company storytelling and showcases the achievements of its portfolio companies.
She began her career in global advertising agencies, developing campaigns for brands including Heineken, Adidas, Visa and Qatar Airways. In her role as a business journalist in the Middle East, she specialised in analysing media trends across developing MENA markets.
More recently, as Head of Communications at fashion-tech pioneer The Fabricant, she defined the narratives of a new sector where fashion creativity meets AI, AR, VR and blockchain technologies.
